Tuesday, April 21, 2009

Ode To Art

Ode To Art is one of the largest art galleries in Singapore and Malaysia. The gallery offers a diverse range of original paintings, sculptures from emerging contemporary artist around the world focusing on China, India, Vietnam and Singapore.

Commissioned to do up their rebranding, we literally gave out the art pieces they sold - on a postcard. Banking on the insight that art buyers were a selected few and would most likely know each other, the postcards served both as a vehicle for customers to spread the word on the new art pieces and also enabling them to see the art pieces without actually going down to the gallery.

Art Directors: Shawn Loo, Linus Chen














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