The 20th of November.

5 years, 10 months, and 27 days.

2158 cycles of dawn and night. Of Breakfasts and Dinners. Of Good Morning and Good Nights.

They say time is the best doctor. That heals your innermost wounds that were once throbbing with blood, tears and anguish.

It seems like this drug called time isn't working for me. A stronger dosage is needed.

Making my way downtown, walking fast, faces pass and i'm homebound.

Weekly encounters with your purposeful glances away from mine. The oddity instinct within us still feels exactly the same as it was to the days of 7:15 assemblies. The smell of honey that greeted me in a red plastic bottle was ever so surreal in my mind, tantalising my sense of smell.

Tonight is the 2159th Good Night. I hope there will not be a 2160th. For it's my turn to find a 1st. A brand new 1st.

Thank you and thank you =]

A present from Steve Elrick

Once a black sheep, always a black sheep..

A series of Black & White film photographs i shot and developed under the theme: Food

Ode To Art

Ode To Art is one of the largest art galleries in Singapore and Malaysia. The gallery offers a diverse range of original paintings, sculptures from emerging contemporary artist around the world focusing on China, India, Vietnam and Singapore.

Commissioned to do up their rebranding, we literally gave out the art pieces they sold - on a postcard. Banking on the insight that art buyers were a selected few and would most likely know each other, the postcards served both as a vehicle for customers to spread the word on the new art pieces and also enabling them to see the art pieces without actually going down to the gallery.

Art Directors: Shawn Loo, Linus Chen

The customer is always right..

A series of typographic customer service messages i crafted..

Tiger Translate

Art Direction: Tomaz Goh

Photography: Linus Chen

Tiger Translate 2008. Clarke Quay.

To announce the opening of the new KPE underground expressway, floor stickers were stuck in locations leading to the KPE and also in carparks all over Singapore.

Crowbar 2008 Bronze 

Art Director: Linus Chen

DESIGN: FRESH TEES

AMBIENT: Animal Asia Foundation Car Bumper Stickers

DESIGN: Typography. BBH Postcards.

Postcards were send out to clients informing them of our wins in the recent World Effies Festival. 

Done in true BBH style - which was to question everything.

Executive Creative Director: Steve Elrick

Art Director: Linus Chen

Copywriter: Douglas Hamilton

FRONT             

BACK

DIGITAL: Animal Asia Foundation, Saving Moonbears, Stop Bear Bile Usage (WIP)

With a target audience of 45 to 65 year old western women, we really had an uphill task doing our comms digitally as we had to keep in mind their technological limitations in terms of navigation.

Nonetheless, the brief was cracked! =)

Creative Director: Todd Waldron

Art Directors: Linus Chen, Shawn Loo, Jason Ngyuen

Copywriter: Douglas Hamilton

Electronic Direct Mail One, Nice Packaging hides hygiene of bear bile

A horizontal scrolling EDM was sent out and as consumers

opened the EDM, the first thing they saw was a moonbear

trapped in a cage in unsanitary conditions.

 

Copy forming a tube out of the bear's exposed catheter

then leads the consumer to scroll to the right and reveals

that the medicine that they have been consuming all along 

actually comes from an unhygienic source. 

Call to action was to put a stop to consuming bear bile and drives to main site(below).

Electronic Direct Mail Two

A visually striking EDM of a life-sized Moonbear was sent out and consumers

could then click onto the link to the main website(below). 

Main Site 

Upon reaching the site, consumers could then use the navigation

on the left to zoom in and out to see the condition of a trapped moonbear.

Upon zooming all the way out, it reveals that they are almost

5000 moonbears trapped in these torturing conditions.

Call to action was then to donate money to free these moonbears.

We also took over Wiki and branded it with Animal Asia Foundation content. Pictures, live feeds from Jill's(the founder of AAF) blog and also podcasts were added.

DIGITAL: Unifem Maids Day Off Campaign(WIP)

To persuade Singaporeans to give their maids a day off weekly, we put them in the shoes of maids by using our cheeky email generator..

Creative Director: Todd Waldron

Art Director: Linus Chen

Copywriter: Benita Lim

Consumers were able to select the respective names, 

companies, designations and reasons to sabotage their

friends to work over the weekends.

An email was then generated and sent to the respective inbox..

Upon further reading, consumers would then realise that

it was actually a trick sent by their friends to help spread

the message to give domestic maids a day off weekly.

They could then help to spread the message by tricking 

other friends using the email generator.

PRINT: NTUC Income Insurance Million Dollar Round Table Congratulatory

Instead of this...

We did this..

Creative Director: Todd Waldron

Art Directors: Linus Chen, Rashid Salleh

Copywriter: Benita Lim

DIRECT MAIL: Stanford Memory School Namecard

Teachers of Stanford Memory School had their namecards done up in an actual post-it note, driving home the message that they could help improve your memory.

Art Director: Linus Chen

DIRECT MAIL: Polaroid Instant Camera

To drive home the message that Polaroid had the ability to  produce instant pictures, a die-cut of a Polaroid film was sent out to consumers. 

They could then use the die-cut Polaroid film to see through and create instant images.

Art Director: Linus Chen

AMBIENT: The Axe Effect!

Art Director: Linus Chen

PRINT: Vaseline keeps your skin amazing.

Did you know that 1 square inch of your skin contains...

Art Director: Linus Chen

PRINT: Safeguard Hand Soap For Kids(WIP)

A real brief by Saatchi&Saatchi Singapore.. 

Currently doing up better executions of the same idea..

Art Director: Linus Chen

Copywriter: Benita Lim

PRINT: BBH Self-Promo

30 pencils, 15 trees, countless bruises and 5 days later..

A self-promo print campaign that showcased BBH's effectiveness behind brands.

Ran in the first World Effies Festival held in Singapore.

Executive Creative Director: Steve Elrick

Copywriter: Steve Elrick

Art Directors: Linus Chen, Kek Hoon Pin

PRINT: Diabetes Awareness Campaign

A real brief by DDB Singapore. 

Get your health screening today..

Art Director: Linus Chen